Forces motivating small business start up among nascent entrepreneurs
University of Western Australia, WA
EM Lyon University, France
Curtin University of Technology, Perth WA
Curtin University of Technology, Perth WA
PP: 003 - 018
The driving force in the modern economy is entrepreneur ship. Entrepreneurs are meeting our economic needs through the creation of thousands of new businesses each year.
This study sought to adopt a new research approach in that it focused on people who had the intention of starting a business and investigated both those who had founded and those who had abandoned their new venture. While the environment surrounding the entrepreneur cannot be discounted, the findings suggest that the personality of the entrepreneur play a key role in the start-up process but must be considered within its context.
Those nascent entrepreneurs who proceeded to start-up were found to have a strong desire to create combined with the ability to acquire suitable labour support. Negative influences were found to be a fear of failure, absence of help and inability to find a location of choice for the business. Nurturing the creativity and passion of nascent entrepreneurs could therefore sustain the process of entrepreneurship, hence inducing a boost in business startups.
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